Running your business on an e-Commerce platform includes perfect products, perfect pictures and the perfect marketing strategies. These days people prefer a 360 degree product shoot before buying. It stimulates their buying behaviour and influences the store’s conversion rate. With the advancement in technology, product shoots have taken a different shape and so has online shopping.
Are you all set to up your product photography to gain more eyeballs on any online marketplace? Marketing Studio and its photography professionals are all here to make it happen. Let’s find out how:
If you’re an e-commerce business in Delhi NCR, you know how important it is to showcase your products in the best light. That’s why you need to hire a professional photographer. Professional photographers in Delhi NCR can help your brand gain attention on your e-commerce platform with stunning visuals and expert product photography. In this blog post, we’ll discuss four reasons why you need to hire a professional photographer for your e-commerce platform.
There are mainly four types of product photography which we do for an e-Commerce shoot:
- White background product image
- Lifestyle background for product utility/ placement
- Amazon/ Flipkart product shoot
- Model product shoot
May be it a white background, lifestyle background, model product shoot or Amazon/ Flipkart shoot, product photography is like a window into your e-Commerce store. It helps in keeping a brand’s transparency intact and builds consumer’s trust as well. To get the customer’s to pay for your product, the right showcase of products is necessary. It influences the consumer to come to you for the first time for a purchase and affects their return rate as well.
Best Lighting For The Best Shots
Lighting is the key for the best photoshoot. It is done either in natural light or studio light as per the suitability of your product. With natural light, the only drawbacks are the cloudy/ rainy days when natural light isn’t there. This delays the shoot. You can also employ reflectors & diffusers to get optimum results for manipulating the natural light. With studio light, it’s much easier and consistent. Whichever light you choose, the best is to set at least 2 lights for the pictures to come out very radiant and vibrant.
Render The Product Image In The Desirable Size
In order to ensure that the images are optimised in any marketplace channel, 2000 X 2000 pixel images should be produced for all products. This size is recommended to enable the zoom-in feature on different devices. While Walmart recommends 2000 X 2000 pixel images, Amazon prefers images to be at least 1000 X 1000 pixels in size. At the very least, the image should have a size of 500 X 500 pixels.
Every Image Has An Effect, A Story
For effects like floating images in the product photoshoot, we prefer using the sewing thread. This helps in lifting the product up in the air and later the thread can be photoshopped while retouching the images. We also use props with the images to give it a lifestyle backdrop with the other white background images.
Take Photographs From Each Angle (top, bottom, front, back & sides)
There’s no need to rotate the camera for its 360 photoshoot. It’s the product that gets rotated for taking a 360 degree photoshoot.Our photographers know what to take and how to take our studio with the best lighting and tools like tripod stands, studio table, backdrop clothing, etcetera.
After considering all the points mentioned above, it is safe to conclude that using a professional photographer for your e-Commerce platform is a smart choice for any business. Professional photographers can provide you with excellent product shots, enhancing your visibility in the e-Commerce world, thus helping to attract more customers. In addition, hiring a professional photographer will give your product shots a more refined and polished look, increasing customer trust and allowing you to develop a strong customer base. With these advantages in mind, we guess that you might have made your choice. Haven’t you?