Fashion is the most dynamic industry. It was and is ever changing physically as well as digitally. Every brand yearns for a unique identity that has the marketers & photographers raving about it. Particularly for clothing brands, professional phototragraphy act as a catalyst. It can either make the brand or break the brand. The photographs helps in building trust and confidence amongst consumers. Did you know that there are over 24 million e-Commerce websites all over the world. Solely, fashion e-Commerce is going to take upto 672 billion dollar share of the whole. Considering this, we can understand where are we standing at with a new fashion brand in an online marketplace. We need it to work out ‘cause the competition is intense. The only way is to resort to qualitative and creative photography.
At Marketing Studio, the most searched agency in Delhi, NCR, Faridabad, Gurugram and Noida, we the brand portfolio that sells in the competitive online market. Let’s find out the reasons:
Visual storytelling is all what you need
The way professional photographers see a subject, they render a magical angle due to which it captivates the viewer; it may motivate the viewer to buy the product as well. It builds trust, harmonious user experience, elevate the your brand’s blogs, communicates the theme of the brand’s website as well as talks to the consumer with its visual storytelling. If we talk about the stock images, they cannot convey the brand’s quality.
It’s the era of 3D visualisation
With fashion completely taking over the e-Commerce industry, photography has also taken different turns in its journey. Today, there’s 3D photography which has been replaced by a static and standard image of the photo. As soon as this change has taken place, there has been a 40% increase in sales and conversions. 3D product visibility also hikes the ability for interactions and engagements on different forms of medias. Every consumer can check out each part of the object with just a click.
Keep it simple with a video
A video talks more than a standard picture. It is because it moves, has variations and can grab attention for some time. It has also been found out that 85% of the customers feel satisfied to buy the product after watching its video. Did you know that brains process a video 60,000 times faster than a text? Moreover, when you are getting a professional photo and video shoot at your disposal, managing the social media of your brand won’t be a hassle anymore. Followers can be kept updated of the BTS, new launch, discounts, etc.
Stock photos can take it all away
In a survey conducted in America, Americans running an online fashion business reported 3.5 million dollar losses due to online scams in 2019. It is because many of these sites use low quality images/ stock images to lead their consumers into buying the product.
A professional studio is the answer
During a fashion shoot, things like models, lighting, makeup artists, styling artists, etc. have to be considered. It becomes convenient for the brand as you don’t have to travel all the way to an unknown location. This makes it more time efficient and cost effective. Studios usually have aesthetic backgrounds to choose from. It has the colours and scenery to get the look you have been after. Additionally, lightings are also in control of the studio owners. From soft tones to sharp shadows, dark and moody and from light to bright; every light can be created in a studio.
What’s stopping you? We at Marketing Studio, can get you the studio shoot of your dreams. If you have an upcoming project/ shoot for your fashion brand, we are here to rescue you and your brand.